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Love of Michigan – Premium Michigan Apparel


Join us in creating a wave of positive change in the state we call home.

Wearing our incredibly soft apparel is the most practical way to give back to the state we love to visit or call home. Your purchase will help to fund & support organized efforts to keep Michigan & the Great Lakes beautiful and clean.


Our Heart Rests in These Great Lakes

Our vision is to celebrate the beauty of Michigan with expressive designs worth talking about.  Wear your favorite new shirt and share how it’s giving back to protect and preserve Michigan’s natural resources.  Join our movement to say, “MI heart is in the right place.”

Collection 1

Love of Michigan Collection

The Love of Michigan Collection features our iconic, hand-drawn logo to illustrate where our heart truly is. There is a common bond we share in Michigan that brings us together as we enjoy the adventure of visiting or living here. 

Collection 2

Mi Ocean Collection

The MI Ocean Collection was inspired by the infinite horizon and vastness of Lake Michigan.  Our Great Lakes are so far-reaching, they remind us of freshwater oceans within reach of the Midwest.


Enter your email address to stay updated on the latest designs and receive discounts and special offers.  Just for signing up, we’ll send you a Love of Michigan decal.

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